SJD launches luxury 1788 apartment project in Sydney’s Double Bay

The Chinese property apartment developer SJD, which recently acquired two adjoining sites in Double Bay, has unveiled its plans for the first luxury apartment complex.

The off-the-plan development, at 20-26 Cross Street, is being marketed with the Chinese development company giving it a rather bizarre name, 1788.

SJD recently secured the development site from veteran property developer Bill Roche for $54.6 million, reflecting around $1,750,000 per apartment based solely on its residential component.

The bespoke residences are being marketed as an elegant sculptural architectural building drawing on the cultured European ambience of Double Bay with gentle concave and convex curves.

There will be 31 luxury residences.

Last month SJD snapped up the neighbouring commercial property paying a reputed $45 million.

The property, Bay Village at 28-32 Cross Street has a site area of around 1,030 sqm through father son team, Craig Pontey of Ray White Double Bay and Matt Pontey of Colliers International.

Double Bay, having been crippled by the opening of the Westfield Shopping Centre in Bondi Junction, is regaining its momentum after newly built prestige residential complexes, the reopening of the major hotel, a new library and the Kiora shopping space.

CBRE’s Ben Stewart, who is marketing the 1788 development, was having an each way bet on the direction Double Bay’s demographic direction.

He noted he’d seen a change in the type of people living in and visiting Double Bay.

“Traditionally it was an older market – and it still is a downsizer market – but there is also a younger demographic coming in,” he says.

“However, empty nesters are a big part of the area as they like the village lifestyle.”

With architecture and interiors by Bates Smart, Stewart says 1788 was designed to attract the older demographic with the best finishes he’d ever seen, he said.

“The majority of units are facing north so the aspect is really good, and it’s a low-maintenance development so it’s low cost to maintain.”